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ACC Accreditation Services
2400 N. St. NW

Washington, DC 20037

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Promote Your Achievement and Build Awareness

Step 3: Repeat & Repeat

Don’t limit the news to just an initial announcement. Tie statements about your accreditation status to your ongoing heart care messaging.

The fact that you’ve achieved accreditation is a clear statement of your dedication to excellence, so you should take every opportunity to point it out to the general community. Put the seal of accreditation and a statement of benefit on your website homepage or the site location dedicated to heart health services.

The experts in your facility's marketing or public relations department will, no doubt, have many ideas about how to call attention to your accreditation. Listed below are some additional ways in which you might communicate your achievement.

Make a statement: (Name of Facility) is dedicated to providing our patients with the best heart care treatment available. As an Accredited Facility we use the newest methods and best practices in heart care to ensure that our patients receive:

  • Right care at the right time to minimize or eliminate heart damage due to heart attack
  • Timely and accurate diagnoses to reduce the disruption to your life and get you back home as soon as possible
  • Help and communication to better understand how to respond to your heart emergencies
  • Improved quality of life after a heart episode

Collect endorsements and success stories from the accreditation team, your staff, and your patients, and include them:

  • In your newsletters, on your website, in social media, and in your marketing materials
  • As part of articles on heart care and/or chest pain center performance to be written by influential staff members and place in publications like local AARP communications, local magazines and business news publications, etc.

Consider developing community outreach programs through:

  • A community-wide campaign to educate on the signs and symptoms of a heart attack and what actions to take if symptoms occur
  • Regular features (in all of your planned communications and publications) about the signs and symptoms of a heart attack, heart failure, or atrial fibrillation and what actions to take
  • A program to help people understand the importance of timing in the event of a heart emergency
  • A women’s signs and symptoms awareness program
  • Inclusion of an ACS awareness segment in local Cardiopulmonary Resuscitation (CPR) or Advanced Cardiac Life Support (ACLS) classes

Develop a facility booth for local health fairs and feature your accreditation.

Employ all the tactics available to you:

  • Use social media to build awareness about your CV service line accreditations/certifications - view our Social Media Kit for ideas
  • Hold a press conference
  • Feature the accreditation/certification seal on all communications and your public website
  • Place the accreditation/certification seal and your hospital name on the side of EMS vans for effective "mobile" marketing
  • Highlight a survivor story in your hospital newsletter
  • Place flyers and/or posters in your staff and EMS lounges and on bulletin boards in the lobby and waiting rooms 
  • Feature an article in the the local business newspaper or communications for seniors or other key CV populations
  • Send notifications to all office managers of physicians’ practices whose doctors and nurses are affiliated with your hospital
  • Develop and implement a Community Outreach Education Program
  • Cultivate and maintain the relationship with local EMS and assign a liaison to your hospital
  • Hold ACS, heart failure, and atrial fibrillation awareness seminars
  • Conduct a mini ACS awareness seminar in conjunction with the CPR and ACLS classes
  • Place billboards throughout the local area or region to advertise your accreditation

Display Accreditation Seals

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American College of Cardiology: 2400 N St. NW, Washington DC 20006